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BRANDING & PUBLIC IMAGE
Club Assist
People’s perception of Rotary comes from their experiences with our clubs and programs, as well as from the stories we tell and the images we share. In addition to offering people a great experience, keeping our communications consistent and compelling strengthens our brand and reinforces that we’re people of action. A strong brand helps us engage and attract more members, participants, donors, and partners.
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LOGOS & BRANDING
Every member plays a role in strengthening the Rotary brand. Your club can help build brand recognition by using our logos correctly and consistently. Always use your customised club, district, or zone logo when promoting your club or other Rotary entity or its activities. Learn how to create and use Rotary logos effectively and add them to your club or district communications. Below are some actions you can take -
- Create your logo on the Brand Centre
- Access the District 9640 Public Image DropBox for pre-created custom logos for every club and more
- Download Logos at a Glance for quick future reference
- Take the Learning Center course Our Logo: Representing Rotary to learn more about using club logos.
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PROMOTE ROTARY
Being consistent in our communications — through public relations, events, advertising, social media, and more — strengthens Rotary’s brand and builds awareness and understanding of how our members are people of action, creating positive change in communities around the world. Learn how to build awareness of our brand through communications that work best for your club.
When creating marketing materials or assets for your club such as badges, marquees, signs, etc, make sure you provide suppliers with the correct Rotary Brand information. The Brand Centre (see above) is a public page that anyone can access. You may also want to consider using licensed suppliers such as RDU Supplies for some of your merchandising needs though please be aware that they are limited in terms of club customised materials - these will generally have to be arranged with commercial suppliers.
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TIP | RESTORING ROTARY RELATED FACEBOOK & INSTAGRAM ACCOUNTS
Unfortunately, numerous Rotary club Facebook pages and Instagram accounts have been closed by Meta without prior notice. Rotary International is working closely with Meta (the company behind Facebook and Instagram) to find a solution.
While a root cause or guaranteed method for restoration has not yet been identified, Meta has now reinstated several Rotary-related pages at Rotary International’s request. Rotary International can identify additional pages that need reinstatement.
If you are having issues, Rotary clubs can complete a form via the following link (on.rotary.org/fbissue) so their Facebook and Instagram pages can be added to Meta’s “allow list” as part of Rotary International’s efforts to resolve the issue. Please indicate in the form if a page has already been removed by Meta. Page administrators will then receive an email with specific instructions and an official letter from Rotary International to support their restoration efforts.
While a root cause or guaranteed method for restoration has not yet been identified, Meta has now reinstated several Rotary-related pages at Rotary International’s request. Rotary International can identify additional pages that need reinstatement.
If you are having issues, Rotary clubs can complete a form via the following link (on.rotary.org/fbissue) so their Facebook and Instagram pages can be added to Meta’s “allow list” as part of Rotary International’s efforts to resolve the issue. Please indicate in the form if a page has already been removed by Meta. Page administrators will then receive an email with specific instructions and an official letter from Rotary International to support their restoration efforts.
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FURTHER INFORMATION
Email us at publicimage@rotary9640.org